
I was hired to craft quality design and user experiences for their app, design system and HMI products, while at the same time leading end to end products, with ready to develop design and documentation, making sure all business and stakeholder requirements were met.
OPTIMIZE - IMPROVE - MAINTAIN
Grundfos
Grundfos is a world-leading manufacturer of pumps, motors and related equipment.
A global water technology company providing solutions to the world’s water and climate challenges.
My role
Lead product designer
UX / UI
Wireframes & Prototypes
Design system governance
Task prioritization
Backlog grooming
Stakeholder management
Product owner
Strategic guidance
Platforms
HMI pump controller
GRUNDFOS GO app
Design system platform
Year
2022 - 2025
Product design
One of my main tasks, was to create new user experiences and designs on existing product offerings where design and functionality was outdated.
At the same time also maintaining and updating the current design system, to be more scalable, accessable, flexible and user-friendly, across four different platforms.
All designs had to reflect an already defined Grundfos design language.



Design systems
I was also hired to lead component governance, gathering requirements, and ensuring accessibility, modularity and cross-platform consistency.
I collaborated with designers, development and business to align design and implementation, created clear requirements and guidelines, and helped scale systems that support both digital and physical products.










Human Machine Interface (HMI)
Grundfos is slowly replacing their old pump controllers with new touch screen interfaces. I was hired as a lead designer and my responsibilities where:
Gather technical and business requirements and align across the organisation.
Lead the design and development of the overall user experience as well as designing the UX/UI for individual pump control features.
Build a Figma design library consisting of HMI reusable components and guidelines.





“It was a pleasure working with Søren when he worked on Grundfos Design System team.
Having worked many years in digital design, he brings a lot of experience to the table.
He is very honest and sets clear expectations in relation to his strengths and weaknesses. In execution on generic components, he always tried to balance simplicity and user needs, which I appreciate.
I give Søren my warmest recommendations.”
“I have had the pleasure of working with Søren on a variety of design system-related tasks.
Søren always had a realistic mindset when setting the scope of assignments, met deadlines despite high expectations, and delivered high-quality work.
Søren has a knack for aesthetically pleasing design and works with a positive attitude.
I give Søren my warmest recommendations.”